However, Google will fully replace UA with Google Analytics 4 (GA4), a new system focused on event-based data. This standard was introduced in 2012, offering new traffic codes for websites and custom features for more in-depth traffic analysis. The main reason for ending support for Google Analytics on Steam is Google’s decision to abandon Universal Analytics (UA) this July. Valve announced the changes in a blog post on May 15. Why is Steam ending support for Google Analytics?
